---
title: "Clarins"
url: "https://alicewhitewalker.com/digital-copywriting/clarins/"
description: "Fresh and engaging copy for the global beauty leader…"
updated: "2025-09-04"
---

- 14 June 2024
- 2 mins. read

# Clarins

- [Digital copywriting](https://alicewhitewalker.com/category/digital-copywriting/)

## The Concept

Renew the brand’s tone of voice

## The Action

Embody the brand’s image with an approachable tone while furthering its position as a transparent yet innovative skincare leader.

Like this style?

[Get in touch](https://alicewhitewalker.com/contact/)

Share this article on

[Alice](https://alicewhitewalker.com/author/awhitewalker/)

Related articles

- [Digital copywriting](https://alicewhitewalker.com/category/digital-copywriting/)

##  [Courvoisier](https://alicewhitewalker.com/digital-copywriting/courvoisier/)

A tongue-in-cheek but sophisticated tone of voice for the luxury cognacs brand

- [Digital copywriting](https://alicewhitewalker.com/category/digital-copywriting/)

##  [YSL Beauty](https://alicewhitewalker.com/digital-copywriting/ysl-beauty/)

Social media copywriting for the audacious beauty brand

- [Digital copywriting](https://alicewhitewalker.com/category/digital-copywriting/)

##  [Givenchy Beauty](https://alicewhitewalker.com/digital-copywriting/givenchy-beauty/)

Creating newsletters for Givenchy Beauty, uniting the Maison's universes of timeless fashion and signature fragrances and makeup.