---
title: "Lancôme | Global Instagram"
url: "https://alicewhitewalker.com/digital-copywriting/lancome-global-instagram/"
description: "Copywriting for Lancôme’s global Instagram account, including cross posts for ambassadors, campaign conception and scriptwriting."
updated: "2026-10-30"
---

- 30 October 2026
- 2 mins. read

# Lancôme \| Global Instagram

- [Digital copywriting](https://alicewhitewalker.com/category/digital-copywriting/)

## The Mission

Copywriting for Lancôme’s global Instagram account, implementing a new tone of voice for the brand.

## What the client said:

---

Agathe Schmidt

> “Alice demonstrated an excellent understanding of Lancôme’s tone of voice and an impressive ability to apply it. She is highly efficient and adaptable, consistently delivering high-quality work even under tight deadlines. I really enjoyed working with her and would highly recommend her.”
>
> – Agathe Schmidt, Cheffe de Projet BETC

---

## **La vie est belle Very Cherry Eau de Parfum Launch**

## **Summer Campaign 2026** x Olivia Rodrigo

## Génifique & Longevity MD

## Zoe Saldaña x Lash Idôle Curl Goddess

## Domaine de la Rose

Like this style?

[Get in touch](https://alicewhitewalker.com/contact/)

Share this article on

[Alice](https://alicewhitewalker.com/author/awhitewalker/)

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