---
title: "L’Occitane"
url: "https://alicewhitewalker.com/digital-copywriting/maison-dormeuil/"
description: "Social media copywriting for the international Provence-based beauty brand…"
updated: "2024-05-21"
---

- 16 May 2024
- < 1 mins. read

# L’Occitane

- [Digital copywriting](https://alicewhitewalker.com/category/digital-copywriting/)

## The Concept

To immerse beauty lovers into the world of L’Occitane, its inspiring French heritage and iconic natural products.

## The Action

It was important to the brand to address all generations. They wanted to integrate emojis and use word play to engage younger audiences.

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