---
title: "Paco Rabanne "
url: "https://alicewhitewalker.com/digital-copywriting/paco-rabanne/"
description: "A complete digital campaign for the fashion brand’s launch into makeup…"
updated: "2024-05-22"
---

- 7 May 2024
- 2 mins. read

# Paco Rabanne

- [Digital copywriting](https://alicewhitewalker.com/category/digital-copywriting/)

## The Concept

Rabanne’s range of creative products and innovative formulas needed equally bold copy to help them stand out. The brand wanted to attract a new generation of makeup users: daring trendsetters who aren’t afraid to design their own rules.

## The Action

I provided them with full digital copywriting for the launch, including a social media campaign (stories and posts on Instagram and TikTok), newsletters to present the collection; and texts for landing, category & product pages.

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