---
title: "Time Out Paris"
url: "https://alicewhitewalker.com/long-articles/time-out-paris/"
description: "Attracting new and relevant anglophone audiences, as English Editor."
updated: "2024-05-22"
---

- 7 May 2024
- 2 mins. read

# Time Out Paris

- [Content Strategy](https://alicewhitewalker.com/category/content-strategy/)

## The Concept

To adapt the role from straightforward translation (FR to EN) to creating content targeting tourists and expats.

## The Action

I devised and implemented a content and SEO strategy including sourcing and writing features, translating, and SEO-optimizing past and present articles. The brand saw sizeable growth and engagement on social media, and increased visibility of articles on Google.

See the full portfolio [here](https://www.timeout.com/profile/alice-white-walker)

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##  [Armani Beauty](https://alicewhitewalker.com/content-strategy/armani-beauty/)

Social media and community management for Armani Beauty accounts
