Alice White Walker

Native English Copywriting for Luxury Brands

Authenticity
begins with Essence.

It’s more than telling a story; it’s about embodying who you are.
Craft compelling narratives that forge genuine connections through exceptional content.

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About Alice

Passionate about brands, connection and luxury marketing.

Born and raised in England, Alice has lived in Paris for over a decade, helping international brands perfect their English content.

With a rich experience encompassing newsletters, social media, CRM, SEO articles and print media, Alice has immersed herself in every facet of the digital landscape.

Living in Paris puts Alice at the epicenter of the biggest luxury domains: beauty, fashion, gastronomy and travel.

Combining creativity with data-backed strategies, Alice specialises in making brands both desirable and trustworthy. She works with global businesses to find their unique voice, ensuring it resonates with new audiences.

Are you ready to say something meaningful?

Yes, I Am

Copywriting for luxury brands

Versatile industry expertise

Gastronomy
& Lifestyle

Create Michelin-worthy recipes, fine dining concepts, and unique flavor profiles that satisfy them completely.

Beauty
& Fitness

From hydrating serums to spa retreats, speak to the indulgent rituals that enrich the body and mind.

Fashion
& Interiors

Inspire the world’s trendsetters looking for a wardrobe that is anything but ordinary.

Travel
& Culture

Whether it’s a voyage of self-discovery or cultural rendez-vous, elevate the “out-of-office” into 5* experiences they won’t forget.

Digital & Print Services

Bring your next project to life

: Launch or redesign? Design a clear roadmap to present your brand or product through an engaging content strategy.
: Create an impact, whatever your media. Monthly newsletters, social media campaigns, website and SEO texts… conceive copy that targets and inspires new audiences.
: Transform French content into an authentic message that resonates with anglophone readers.

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Portfolio

See inside the work

Paco Rabanne

Full digital launch (social media, landing pages and newsletters) for Rabanne Makeup.

Armani Beauty

Global social media strategy and community management for the beauty brand.

Clarins

Refreshing the brand tone of voice for anglophone communication.

Time Out Paris

New content and SEO strategy to attract new and relevant anglophone audiences.

Artisans de Genève

Translating articles for the luxury Swiss watch atelier.

Testimonials

What do the clients say?

Alice perfectly met the brief given to her. She is responsive, precise, and very enjoyable to work with! I recommend her without hesitation, and I’d definitely use her services again.

Lucie Demeillers Club de Paris 2024

Alice is an expert content creator. She’s great at turning briefs into brand stories and using data to drive the biggest impact with her work. She’s very knowledgeable about different channels (SEO, social media, email), is highly detail-oriented, and is extremely passionate about her work. I would absolutely recommend Alice for your next project!

Jonathan Costet Wiz

Alice is a fantastic profile who quickly adapted a brief for a major beauty brand launch, often with tight deadlines. She quickly grasped the brand’s universe, which our client loved. Thank you again!

Zoe Botté Prodigious

I’m delighted with our collaboration with Alice. She’s a skilled, responsive and proactive writer; and she is pleasant to work with, too. I highly recommend her!