Category: Digital copywriting

Helena Rubinstein

Social media copywriting for Helena Rubinstein (Instagram, LinkedIn & YouTube)

Copywriting for Lancôme’s global Instagram account, including cross posts for ambassadors, campaign conception and scriptwriting.

Creating newsletters for Givenchy Beauty, uniting the Maison's universes of timeless fashion and signature fragrances and makeup.

Shaping a distinctive tone of voice for the futuristic biotech skincare brand

Developing a distinctive tone of voice that embodies the sophistication of luxury perfume brand

A tongue-in-cheek but sophisticated tone of voice for the luxury cognacs brand

Fresh and engaging copy for the global beauty leader

Social media copywriting for the audacious beauty brand

Social media copywriting for the international Provence-based beauty brand