Digital copywriting

Developing a distinctive tone of voice that embodies the sophistication of luxury perfume brand

A tongue-in-cheek but sophisticated tone of voice for the luxury cognacs brand

Fresh and engaging copy for the global beauty leader

Social media copywriting for the audacious beauty brand

Social media copywriting for the international Provence-based beauty brand

Repositioning the champagne brand for new, targeted audiences.

Digital copywriting for Helena Rubinstein (L'Oréal Group)

Social media copywriting for Dr. Brandt's 2021 Holiday campaign

A complete digital campaign for the fashion brand's launch into makeup