Lancôme | Global Instagram

The Mission

Copywriting for Lancôme’s global Instagram account, implementing a new tone of voice for the brand.

What the client said:


Agathe Schmidt

“Alice demonstrated an excellent understanding of Lancôme’s tone of voice and an impressive ability to apply it. She is highly efficient and adaptable, consistently delivering high-quality work even under tight deadlines. I really enjoyed working with her and would highly recommend her.”

– Agathe Schmidt, Cheffe de Projet BETC

La vie est belle Very Cherry Eau de Parfum Launch

Summer Campaign 2026 x Olivia Rodrigo

Génifique & Longevity MD

Zoe Saldaña x Lash Idôle Curl Goddess

Domaine de la Rose

Like this style?