Armani Beauty

The Concept

Define a strong presence for the global beauty brand, targeting key social media trends while respecting the Armani image.

The Action

I defined the global editorial calendar for Instagram, Facebook and YouTube that aligned with brand launches and wrote editorial texts for social media and other campaign projects. 

In comparison with the previous year, there were 120%+ followers, 116%+ overall engagement and 70%+ engagements per post.