Author: Alice

Helena Rubinstein

Social media copywriting for Helena Rubinstein (Instagram, LinkedIn & YouTube)

Copywriting for Lancôme’s global Instagram account, including cross posts for ambassadors, campaign conception and scriptwriting.

Creating newsletters for Givenchy Beauty, uniting the Maison's universes of timeless fashion and signature fragrances and makeup.

Text to represent the French beauty giant at L'Oréal's international annual internal meeting.

Co-editor for a print magazine on French culture and design.

Shaping a distinctive tone of voice for the futuristic biotech skincare brand

Translating from French into captivating copy, aligned with the House style.

Developing a distinctive tone of voice that embodies the sophistication of luxury perfume brand

Social media management to restart the brand's online activity with a new name and aesthetic