Dr. BRANDT®

The Concept

Create excitement and a Call-To-Action around holiday gifting.

I replicated the brand’s punchy tone of voice to incite shoppers to purchase Dr. BRANDT® best-sellers and limited-edition holiday gifts.

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Alice

Digital copywriting for Helena Rubinstein (L’Oréal Group)

A complete digital campaign for the fashion brand’s launch into makeup

Fresh and engaging copy for the global beauty leader