Lallier Champagne

The Concept

To refresh the brand’s tone of voice

The goal was to refocus Lallier on its core brand pillars: Champagne terroir, expert craftsmanship, and creating unforgettable moments.

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Alice

Social media copywriting for the international Provence-based beauty brand

Digital copywriting for Helena Rubinstein (L’Oréal Group)

Fresh and engaging copy for the global beauty leader