L’Occitane

The Concept

To immerse beauty lovers into the world of L’Occitane, its inspiring French heritage and iconic natural products.

It was important to the brand to address all generations. They wanted to integrate emojis and use word play to engage younger audiences.

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Alice

Social media copywriting for the audacious beauty brand

Repositioning the champagne brand for new, targeted audiences.

Fresh and engaging copy for the global beauty leader