Paco Rabanne 

The Concept

Rabanne’s range of creative products and innovative formulas needed equally bold copy to help them stand out. The brand wanted to attract a new generation of makeup users: daring trendsetters who aren’t afraid to design their own rules.

The Action

I provided them with full digital copywriting for the launch, including a social media campaign (stories and posts on Instagram and TikTok), newsletters to present the collection; and texts for landing, category & product pages.